Intermodal Data Analytics
Analyze data, optimize transport services
With Intermodal Data Analytics you can create insights – for operations, sales and marketing. Build upon facts to optimize your mobility offer and strengthen customer loyalty.
Using big data to optimize occupancy information
The effects of COVID-19 have a significant impact on the development of public transport operations. How can big data help the public transport sector in times of COVID-19? Within the scope of the IT-TRANS webinar series, Valerie Soldate, project manager at HaCon, a Siemens company, shared insights into how passengers benefit from optimized occupancy information.
Use mobility data for maximum economic successIn the digital age, data is a valuable key to optimizing transport offerings. But how exactly does this work? Where does the data come from? Which conclusions can you draw from the data? And how do operators and passengers benefit from it? Intermodal Data Analytics provide detailed insights into transportation networks and passenger flows. Use your data for a fact-based planning – and create the foundation for efficient operation, enhanced passenger experience and maximum economic success.
Transparent insights into mobility behavior in public transport are still rare and mostly created only on a random basis. Data from mobile route planners such as HAFAS offer transparency for the entire public transport network – and beyond. With Travel Analytics, you can rely on a modular construction kit for tailor-made exploitation of this data – starting from archiving and "Mobility Statistics" reaching through to targeted analyses for traffic planning and traffic management. Travel Analytics is based on the HAFAS system of HaCon, a Siemens company – the leading software specialist in Europe for planning, scheduling and information systems.
Travel Analytics delivers numerous opportunities to create added value – for operators and travelers alike
Travel Analytics enables the operator to gain a holistic and detailed insight into the performance of the transport network – in real time.Dr. Christian Schwingenschloegl, Head of Travel Analytics at Siemens Mobility
Travel Analytics helps you to master the challenges of modern mobility planning
Offer maximum passenger comfort with proactive travel companions powered by MyMobilityWhat habits do the users of your mobility offers have? And what conclusions can you draw from user behavior in order to optimize your services? The new MyMobility feature makes our apps even more valuable travel companions. With the help of MyMobility, you can give personalized recommendations and offer your customers an enhanced passenger experience
MyMobility is a self-learning system and thinks ahead
How does MyMobility work in everyday travel?
Laura´s mobility habits
Laura does not own a car and typically uses public transport or car sharing services to get to the university. When visiting her parents in the suburbs, she prefers to take the bus. The ticket price is more important to her than the number of transfers or the overall convenience of her trip.
How MyMobility can help Laura
Thanks to MyMobility, her trip planner app acts as a proactive assistant on her way from door to door: In case of disruptions on Laura’s usual tram line to university, she will automatically receive a push message suggesting an alternative route or an earlier departure in order to help her arrive on time.
More features of MyMobility
On the way to her parents, Laura will be reminded to buy an extension ticket before she leaves the travel zone her monthly pass is valid for. For Laura’s trip home, automatic route suggestions that take into account the real-time traffic situation, and recommendations based on weather conditions round out the service portfolio of MyMobility.
Build a strong customer relationship with Traveler Relationship ManagementUse customer data for targeted marketing and effective communication with your passengers. Traveler Relationship Management (TRM) offers effective content management. TRM helps you build a stronger relationship with your passengers and better respond to their needs. In this way, you can retain your customers and ensure sustainable business success.
Earning traveler loyalty
Benefit by rewarding the customers. Lead their attention to the new services. Increase service usage with initial discounts. Say ‘thank you’ for valuable customer feedback. See how gamification can help enhance the relationship..
Event-driven loyalty programs
Reward specific behavior like registration or first-time usage of new services.
Purchase-driven loyalty programs
Reward the purchased products or the accumulated purchase volume.
Tiered loyalty programs
Gamify the usage of the services or app. Add achievable targets and status.