Intermodal Data Analytics
Analyze data, optimize transport services
With Intermodal Data Analytics you can create insights – for operations, sales and marketing. Build upon facts to optimize your mobility offer and strengthen customer loyalty.
Use mobility data for maximum economic successIn the digital age, data is a valuable key to optimizing transport offerings. But how exactly does this work? Where does the data come from? Which conclusions can you draw from the data? And how do operators and passengers benefit from it? Intermodal Data Analytics provide detailed insights into transportation networks and passenger flows. Use your data for a fact-based planning – and create the foundation for efficient operation, enhanced passenger experience and maximum economic success.
Exploit the full potential of your mobility offering with Travel AnalyticsTransparent insights into mobility behavior in public transport are still rare and mostly created only on a random basis. Data from mobile route planners such as HAFAS offer transparency for the entire public transport network – and beyond. With Travel Analytics, you can rely on a modular construction kit for tailor-made exploitation of this data – starting from archiving and "Mobility Statistics" reaching through to targeted analyses for traffic planning and traffic management. Travel Analytics is based on the HAFAS system of HaCon, a Siemens company – the leading software specialist in Europe for planning, scheduling and information systems.
Travel Analytics delivers numerous opportunities to create added value – for operators and travelers alike
Travel Analytics enables the operator to gain a holistic and detailed insight into the performance of the transport network – in real time.Dr. Christian Schwingenschloegl, Head of Travel Analytics at Siemens Mobility
Travel Analytics helps you to master the challenges of modern mobility planning
Offer maximum passenger comfort with proactive travel companions powered by MyMobilityWhat habits do the users of your mobility offers have? And what conclusions can you draw from user behaviour in order to optimize your services? The new MyMobility feature makes our apps even more valuable travel companions. With the help of MyMobility, you can give personalized recommendations and offer your customers an enhanced passenger experience
MyMobility is a self-learning system and thinks ahead
How does MyMobility work in everyday travel?
Laura´s mobility habits
Laura has no own car and uses public transport or car sharing to get to university. For a visit to her parents in the suburbs, Laura prefers to take the bus. For Laura, low travel costs are more important than the number of transfers or travel comfort.
How MyMobility can help Laura
Thanks to MyMobility, Laura´s travel app is also her proactive assistant on the way from A to B: In the event of a disruption on her usual tram line to university, she automatically receives a push message with an alternative route and a new departure time. So she arrives as smoothly as possible.
More features of MyMobility
On the way to her parents, Laura is reminded of the additional ticket she needs beyond the validity zone of her monthly ticket. Thanks to MyMobility, she also automatically receives suggestions for her journey home based on current weather conditions – taking into account the traffic situation in real time.
Build a strong customer relationship with Traveler Relationship ManagementUse customer data for targeted marketing and effective communication with your passengers. Traveler Relationship Management (TRM) offers effective content management. TRM helps you build a stronger relationship with your passengers and better respond to their needs. In this way, you can retain your customers and ensure sustainable business success.
How do you increase the attractiveness of your offers with TRM?
Reward passengers for loyalty or draw attention to new service offers. Offer attractive special rates when you introduce new services. Say “thank you“ when customers provide you with valuable feedback.
Event-related premiums / discounts
Reward certain behaviors such as registering a new customer or using new services.
Purchase-related loyalty programs
Reward your passengers for the purchase of certain products or the purchase volume.
Staggered loyalty programs
Use playful elements (so-called gamification) to make your offer or app more interesting. Set achievable goals and make the status transparent.